Webjet.com.au is the #1 ranked online travel website in Australia with nearly 800,000 flight bookings annually
Webjet wanted to improve their display ad performance in two ways:
Increase Total Bookings
Increase Return on Ad Spend (ROAS)
Adacado ran a seven-week campaign comparing performance to Webjet’s control campaign of general offer static banners. Adacado created several custom template designs focused on specific flight destination offers. In addition to the new creative designs, Adacado delivered two key solution components:
Adacado used Webjet’s existing data to automate ad creation with specific destination offers. Automated integration also ensures ads are updated in near real-time to keep pace with constantly changing flight prices.
The campaign launched with ads featuring domestic and international destination offers using Adacado’s multi-frame carousel approach. Geo-targeting was then introduced allowing Adacado to present ad viewers with destination offers originating only from their departure city.
Targeting specific offers to users increased the conversion rate by 279% and the ROAS by 116% compared to Webjet’s static brand focused and general offer ads.
Adacado demonstrated how display ad campaigns can be run as true marketing programs with ongoing optimization (offers, creative, messaging, etc.) and measurement.
Through continued optimization of offers, creative and messaging over the course of the campaign, Adacado increased user ad engagement by 285%. Adacado’s ability to make live adjustments and measure the results provided valuable insights that drove increased ad performance.