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Weather Targeting

WEATHER TARGETING

FOR ADS THAT MATTER

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What Are Weather-Based Ads?

Adacado has integrated with a 3rd party weather service to pull in current and 7-day forecast weather data, multiple times per day. Adacado combines this weather data with location details, allowing advertisers to incorporate weather data into their dynamic creative ad campaigns.

How Weather Data Can Be Used

Ad Targeting

Use weather data as targeting signals in your ad logic (e.g. show one ad variation if raining, show a different one if conditions are clear).

Ad Content

Use weather data as content within the ads (e.g. show current conditions / temperature values).

Both Ad Targeting & Content

Combine both weather targeting and content for a powerful user experience.

LEARN MORE ABOUT WEATHER TARGETING

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What Data Do We Have?

Temperatures

Adacado collects current and 7-day forecast temperature values in both Fahrenheit and Celsius, which are grouped into 7 categories (e.g. Hot, Warm, Cool, Cold, etc.).

Conditions

Adacado collects current and 7-day forecast conditions values that are aggregated into 5 main groups (e.g. clear, cloud, rain, wind, snow).

Temperatures & Conditions

Combine both temperature and condition values in your weather ads for maximum effect.

Targeting Scenarios

User Based Weather

Ads are personalized to use weather data based on the user’s location.

Destination based weather

Ads are dynamically updated with weather data for a fixed destination (e.g. advertiser’s location).

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