FOR ADS THAT MATTER
Adacado has integrated with a 3rd party weather service to pull in current and 7-day forecast weather data, multiple times per day. Adacado combines this weather data with location details, allowing advertisers to incorporate weather data into their dynamic creative ad campaigns.
Use weather data as targeting signals in your ad logic (e.g. show one ad variation if raining, show a different one if conditions are clear).
Use weather data as content within the ads (e.g. show current conditions / temperature values).
Combine both weather targeting and content for a powerful user experience.
Adacado collects current and 7-day forecast temperature values in both Fahrenheit and Celsius, which are grouped into 7 categories (e.g. Hot, Warm, Cool, Cold, etc.).
Adacado collects current and 7-day forecast conditions values that are aggregated into 5 main groups (e.g. clear, cloud, rain, wind, snow).
Combine both temperature and condition values in your weather ads for maximum effect.
Ads are personalized to use weather data based on the user’s location.
Ads are dynamically updated with weather data for a fixed destination (e.g. advertiser’s location).
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