SCHEDULING CAMPAIGNS VS. SCHEDULING THEMES

SCHEDULING CAMPAIGNS VS. SCHEDULING THEMES

Once your creative is done, it’s time to schedule!

Scheduling Campaigns

Scheduling your campaign is straightforward and easy!

1.

On the homepage of the platform, you will see your list of campaigns.

2.

Above your campaigns you will see ‘status’, ‘campaign name’, ‘start date’ and ‘end date’. Below ‘start date’ and ‘end date’ is where you can choose to schedule your campaign. Underneath ‘start date’ is a calendar which gives you the choice to start right away or begin at some later date.

3.

Underneath ‘end date’, gives you the option to pick a date at which you want your campaign to stop or to keep it running indefinitely.

The purpose of campaign scheduling is to run your campaigns based on whatever objective you have chosen i.e. ‘last product viewed’.

Scheduling Themes

1.

To schedule a theme, you will first have to select a campaign.

2.

Under ‘edit campaign’, click  ‘creative’. This will take you to the creative section in which you will work with your themes.

3.

On the right hand side, you will see ‘selected themes’. This section is for displaying the themes you have chosen and beside those themes are the start and end dates in which you can pick to run each theme.

The purpose of theme scheduling is to A/B test, to see which creative is doing better! A/B testing is a good way to understand which of your ads are doing better based on people’s reactions to the ad themselves. This way, you can run multiple ad creatives consecutively to give you a better understanding on which is performing best.