PLACING THE PIXEL

PLACING THE PIXEL

The Adacado Pixel is a piece of code that is placed on an advertiser’s website, and allows an advertiser to track and collect user behavior on their website for retargeting purposes.

Getting the pixel

1.

To begin, click Edit next to the Advertiser name in the Advertiser drop down at the top of your screen.

2.

Click Data Source on the left of your screen.

3.

Under ‘How can we get your data?’, select “Let Adacado grab product data with some code on my website.”

4.

To access the pixel, scroll to the bottom of the page (starts with <script async id=”), and copy this piece of code.

Placing the pixel

1.

Now that the Adacado Pixel has been copied, it is time to place the pixel on the associated product pages of the advertiser’s website.

Note: Place the pixel on all product pages where you want to track user behavior for ad generation. Do not place more than one pixel on a single page!

2.

 Paste the Adacado Pixel code just before the </body> tag on all associated product pages.

Note: The Adacado Pixel must be placed just before the </body> tag so that the pixel is able to fire immediately, even if the user closes the page before the page has fully loaded.

How do I check to see if my pixel is firing?

Chrome

1.

Navigate to the product page on the advertiser’s website, where the Adacado Pixel is placed.

2.

Next, open up the Network Inspector by pressing F12.

3.

Type “adacado” in the search filter THEN refresh the page (press F5).

4.

Click on the Adacado Pixel in the list.

5.

Finally, scroll to the bottom to find the Query String Parameters. Here you can see the parameters that the pixel is filling with.

Firefox

1.

Open up the Network Inspector by pressing F12.

2.

Type “adacado” into the search filter THEN refresh the page you are on (press F5).

3.

Click on the Adacado Pixel in the list.

4.

The request URL shows the full-length filled-in pixel.

5.

Click on the params tab.

6.

You can now see how the parameters in the pixel are filling.

Note:
You will know your pixel is firing once it creates a matching cookie. The time to live for cookie is 13 months.
Hot tip!
If there is a media pixel associated with a page on your advertisers website, this means there needs to be an Adacado Pixel placed on that page too!