DATA FEEDS FOR RETAIL

Data feeds provide the information necessary to display content in your ads. They are the fastest, easiest way to mass-upload product information to your advertisers and campaigns, without the need for re-uploads or version control.

Types of Data Feeds

There are two types of Data Feed that can be used for retail campaigns and advertisers: uploading via HTTP/FTP, or with the pixel.

  • HTTP/FTP Upload – If the products you wish to list are only for a specific campaign, this is the way to go. All you need is a formatted CSV file, and a way for us to access it (it’s easier than it sounds).
  • Pixel – If the products you wish to list are for all the campaigns under a given advertiser, this is the way to go. Just bear in mind you will need to access (and alter) the actual code of the advertiser’s website.

Upload Data Via HTTP(S)/FTP

You’ve set up an advertiser and a campaign, and concluded that uploading via HTTP or FTP is the best way to access your product information. Follow the steps below to set up your data feed – and refer to the Data Feeds Requirements for more detail. Click here to download a Sample CSV File

1

In the first dropdown, select “Create products only for <<campaign_name>>.”

Product Settings drop down
2

Choose HTTP/HTTPS or FTP, depending on your organization’s technical scope. For this tutorial, we will use HTTP to access a Google Spreadsheet – one of the easiest (and free!) hosting solutions. For more information about uploading specs/preferences, see the Data Feed Requirements.

3

Click FETCH SAMPLE. This will read your CSV file, and display the first few lines of the Data Feed in the previewer. It’s crucial that the file reads correctly, so that you can map it in the next step.

Tell Adacado About Your Data
Hot tip!
If the previewer displays anything like “<!DOCTYPE HTML…” or anything other than your product info, refer to the Data Feed Requirements page for specs on file sharing.
4

Most CSV files are comma-separated, but if yours isn’t, specify the delimiter character here. Un-check the box only if the first row of your file doesn’t contain headers/column descriptions.

5

If your feed is properly formatted (as detailed in Data Feed Requirements), the fields will map automatically. If not, drag and drop the data fields into the corresponding boxes. Either way, be sure to look it over and verify everything is mapped correctly!

6

Define how often you would like the data to refresh. When you save, we will do an initial fetch of the data, and then start refreshing at the time you specify.

Tell Adacado When to get your datafeed
7

Scroll to the top of the page and click SAVE.

Save the Product DataFeed
7

Once your product settings have been saved, click on the CREATIVE icon and continue building your dynamic ad campaign!

Hot tip!
As Ms. Monaghan in grade 8 typing class used to say, “Have you saved your file?” Before you move on from any step in the campaign dashboard, always click save!

Upload Data Via the Pixel

You’ve set up a retail advertiser, and want to use the same products for all their campaigns. Sounds like the pixel is the way to go!

1

In the first dropdown, select “Select products for any <<advertiser_name>> campaigns.” In the 2nd dropdown, select “Place a pixel on <<advertiser_name>>.”

2

Click Filtering Options to select what fields you would like the scraper to populate. And be specific! If the pixel can’t locate the data for each one of the specified fields, it will ignore the data altogether – meaning products won’t display in your ads.

3

Click Copy to copy the pixel to your computer’s clipboard.

Hot tip!
Chances are you don’t have immediate access to your (or your advertiser’s) code base. Now that the pixel has been generated, you can always come back to it – so don’t worry if you can’t implement it right away. It will always be visible here and on the Publisher page. For now, you can use sample products to preview ads, until the pixel is properly implemented and starts scraping product data.
4

Scroll to the top of the page and click Save in the top right hand corner of your screen.

Save the Product DataFeed
5

Dive into your advertiser’s website code, and paste the pixel on the highest level html page (often named index.html, main.html, etc.) just before the </body> tags. Congratulations, you’re officially a hacker! Note: More info about this coming soon…