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News & Content Case Study

NEWS & CONTENT SUCCESS STORY

BING

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News & Content Success Story

Bing is one of the world’s leading search engines. Bing and their agency wanted to drive brand awareness and search utilization by emphasizing its up-to-the-minute search results of breaking news and content. The challenge was how to create a display campaign to reflect the real-time nature of news and keep pace with the continually updating content.

Objectives

Increase brand awareness and search utilization by driving higher click-through rates.

Dynamically update ad content to reflect the real-time nature of news headlines.

Improve the user experience using search term specific landing pages.

Results

By optimizing both design layout and sequencing of the new headlines within the carousel, Adacado delivered the following results:

800% increase in click-through rate over 66 days.

Improved user experience and longer time on site, as the ads were personalized to audience segments (news, sports, entertainment, music) and used deep link landing pages.

News

Sports

Entertainment

Music

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