News & Content Case Study

NEWS & CONTENT SUCCESS STORY

BING

News & Content Success Story

Bing is one of the world’s leading search engines. Bing and their agency wanted to drive brand awareness and search utilization by emphasizing its up-to-the-minute search results of breaking news and content. The goal was to apply dynamic advertising using news feed to reflect the real-time nature of news and keep pace with the frequently updated content. Below are the objectives that Bing wanted to accomplish as well as the results that Adacado was able to achieve successfully for Bing’s Brand Awareness Display Campaign.

Objectives

Increase brand awareness and search utilization by driving higher click-through rates.

Dynamically update ad content to reflect the real-time nature of news headlines.

Improve the user experience using search term specific landing pages.

Results

By utilizing Adacado’s Creative Optimization Platform and optimizing both design layout and sequencing of new headlines within the carousel, Adacado delivered the following results:

800% increase in click-through rate over 66 days.

Improved user experience and longer time on site, as the ads were personalized to audience segments (news, sports, entertainment, music) and used deep link landing pages.

800% increase in CTR over 66 days using dynamic advertising using news feed

News

dynamic advertising using news feed

Sports

Entertainment

Music

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