Sojern and Coast Hotels wanted to test a dynamic creative campaign against static ads in order to determine its eﬀectiveness from both a performance and eﬃciency perspective.
Adacado delivered a dynamic creative campaign using custom designed templates incorporating dynamic assets for hotel name, city, images, pricing and promotional oﬀer text. Combining Adacado’s dynamic creative with Sojern’s targeted travel audience of 350M and billions of search and booking data points, the campaign was a resounding success.
Dynamic Creative drove a ROAS of over 12:1, as much as 69% higher than campaigns that ran with static creative over the same period.
Drove an additional $28,155 in direct booking revenue within a single month.
Following the success of the campaign, Coast Hotels was so impressed that dynamic creative is now their go-to digital marketing strategy going forward.