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Geographic Targeting

GEOGRAPHIC TARGETING

FOR ADS THAT MATTER

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Why Use Geo Targeting

As they say in the real estate industry, it’s all about location, location, location. That tenet can be equally important in advertising. Adacado uses its geographic targeting database to personalize advertising creative in real-time based on the viewer’s physical location, providing more relevance for the viewer and better performance for the advertiser.

How Geo Targeting Can Be Used

Adacado makes it easy for advertisers to dynamically serve geo-specific creative, without requiring any technical integrations or additional costs. Here are just a few ways Adacado’s geo data can be utilized in a real-time creative campaign.

Location

Personalize ads in real-time based on the viewer’s
physical location (country, state, city, zipcode, and
lat/long coordinates).

Language

Use geo data as real-time content to display location
details like city, state or zip code within the ads.

Content

Use geo data as real-time content to display location
details like city, state or zip code within the ads.

Proximity

Use proximity lookup to serve the most relevant creative within a defined radius of the viewer’s location

LEARN MORE ABOUT GEO TARGETING

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Geo Targeting Examples

Ads target travelers that have searched or booked a flight to cities in the continental US. Using the city for targeting, the ad displays multiple hotels within that geo-vicinity.

Proximity targeting takes geo to the next level by displaying the most relevant creative to a user within a predefined radius of the user’s location (e.g. displaying the closest restaurant within a 1-mile radius of the user’s location).

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