Geographic Targeting 2019

Geographic targeting ads are all about location, location, location

Adacado uses its geographic targeting database to personalize your ads in real-time based on the viewer’s physical location.

Geographic targeting ads are all about location, location, location

Adacado uses its geographic targeting database to personalize your ads in real-time based on the viewer’s physical location.

How to use geo-targeting in your campaigns?

Adacado makes it easy for advertisers to dynamically serve geo-specific creative, without requiring any technical integrations or additional costs. Here are just a few ways Adacado’s geo data can be utilized in a real-time creative campaign.

ads based on the viewer's physical location

Location

Personalize ads in real-time based on the viewer’s physical location (country, state, city, zip code, and lat/long coordinates).

Language

Use geo-location data to display ads in a viewers native language.

geo content to display details like city, state or zipcode in ads

Content

Use geo data as real-time content to display location details like city, state or zip code within the ads.

proximity lookup to show relevant ads in the radius of the viewer's location

Proximity

Use proximity lookup to serve the most relevant creative within a defined radius of the viewer’s location.

Geo-targeting examples

City Geo Targeting

Ads target travelers that have searched or booked a flight to cities in the continental US. Using the city for targeting, the ad displays multiple hotels within that geo-vicinity.

Proximity Geo Targeting

Proximity targeting takes geo to the next level by displaying the most relevant creative to a user within a predefined radius of the user’s location (e.g. displaying the closest restaurant within a 1-mile radius of the user’s location).

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