Adacado For Marketing

Market what you want, how you want

Running an online store? Hoping to sell a little more? If you’re anything like our friend Rex, you’re launching a targeted ad campaign to move some serious inventory. Click to meet Rex.

Market what you want, how you want

Running an online store? Hoping to sell a little more? If you’re anything like our friend Rex, you’re launching a targeted ad campaign to move some serious inventory. Click to meet Rex.

Get your products in front of your people

Advertise products that have been viewed, or only the most popular; on sale, or left in the cart. Dynamic creative is like that barista that remembers to spell your name with an “ie” not a “y” and always gets the foam level just right.

  • Targeted ad creative
  • Unlimited products and impressions
  • Re-targeting or prospecting campaigns

Test what works - and what works better

Change any part of your ad design and content, even when the ads are live. That means no more explaining to your boss that the campaign stopped running because of a brand logo update… Again.

  • Real-time/live campaign updates
  • Analytics dashboard
  • Custom reporting
guy creating ads

Tech wizards not required

Maybe you fancy yourself a savvy coder, maybe not. Either way, we’ve taken care of the technical heavy-lifting so you can stick to marketing your products, not hacking the mainframe.

  • DSP-friendly AdTags
  • Auto-generated tracking pixel
  • No HTML/CSS/Javascript necessary

Start now, stop whenever

New things can be scary, but we think you’ll like this one. Try out the platform for free, and only start paying when your ads go live.

  • Pricing starts at $10 US/day
  • No contracts
  • No monthly commitment
person showing how to turn a campaign on and off in adacado's platform

Pricing starts at $10 US/day

with no monthly commitments or cancellation fees.

It’s budget-friendly dynamic creative.

The King of the Mountain has returned.

Rex is back Whistler after 4 smoky months up north planting trees and shreddin screes. Since moving from Perth 3 years ago, this has been the routine; May - September making bank planting trees in the mornings, and rippin the loam on his fully to kill the afternoons. Then, October til April in Whistler for the slopes, handling the on-season marketing and events for the Whistler Board Shop. 

Last season was a wrecker. Sales were through the roof, and inventory could hardly keep pace with demand. Timing wasn’t perfect though, as a big shipment of downhill and touring skis arrived late in the season. The storage area is overflowing right now, so it’s time to move some serious volume.

Rex built the online store on Shopify 2 years ago, and it’s been trucking along ever since, though his real passion is for social media. He took the company instagram page from 15K followers to 250K by the end of his 2nd season there. But 1M - that’s the dream, bro.

The great thing about Google ads is that it does everything. No need to hook up other systems, technologies, etc. And with Shopify, it’s a breeze to implement pixels and 3rd party tracking, etc. A developer Rex ain’t, but he’s about as savvy as they come.

After a gnarly morning slope sesh, it’s time to start figuring out this new ad campaign. Purpose? Clear out discounted inventory. Budget? Enough. Research time. 

Step 1 - text Sarah. Sarah is an old tree-planting buddy turned corporate. She’s been working for some ad-agency for a year and a half now, and knows the industry as good as anyone. “Yo Sarah, got me sum sicky ad budget this season. HMU with the trader secrets!”

Sarah texts back “Beers tonight, 9:00 @ Beacon”

Tight.

They meet that night, and start catching up over the last year. Sarah just bought a 2019 XTR High Tower 29er. Business at the agency is good, and she’s been killing the commissions - hence the new bike. Over the noise of the bar, she mentions something about an avocado, and how she’s signed all her clients and can charge huge amounts for it, but it’s cheap to use. 

“So what is this avocado thing?” asks Rex over the escalating noise - more Aussies have shown up and it’s getting rowdy.

“Dynamic Creative” shouts Sarah.

“Dynamite what? The hell is that?”

“It’s like different products and stuff!”

“Like re-targeting?” screams Rex - the band has started. Talking is becoming futile.

“Yah, but like more complicated than that - HEY! Pat!”

Sarah sees a friend, and all business talk is replaced with shot-skis and AC/DC covers.

The next morning, Rex pounds a gatorade and heads into the shop. Research time. What’s this dynamite avocado thing about? He goes to text Sarah; there’s already a few messages from her. Oh, ADacado, like ads, got it. And she says to check out this referral link, so she makes a few bucks if Rex signs up. “So now Sarah’s selling me on this thing too?”

First stop, instagram - 12K followers. Not great, but respectable. He never does business with a company with less than 10K. Important to have standards, you know? Next Twitter. 22K, better. Looks like they’re pretty active in responding. Got some case studies, best practices, oh and user support. That’s a good sign.

Next, website. Fast load, clean graphics, simple layout. Nice. But what is it? Ad creative made easy? Ok, so like Canva? Something about matching products and templates and data. K, so... like Google? Pro-rated billing, is that something I should care about? At the very least, the site isn’t too techy to understand.

He’s still not convinced - so he Googles “Dynamic Creative vs Re-targeting.” He clicks on a Medium article. Probably not the most reliable, but it should at least get the point across. Ok, tl;dr, dynamic creative displays ads differently based on data, re-targeting is just the marketing method that uses dynamic creative. Right. Makes sense. Who wrote this? Huh - someone from Adacado. Seems like they know what they’re talking about.

Next stop, YouTube. #videoisKing. Looks up Adacado, finds the channel. Lots of tutorials on using the platform. And what about- ahh, “integrating with Google ads” - nice. “Integrate Adacado with your Shopify store” - even better. “Dynamic creative matters - here’s why” there we go. Tell me why I should care about this dynamite whatever-it-is.

Rex skims the video, and it’s starting to make sense. Get the right products in front of the right people - that’s what he wants to do. Do it programmatically instead of pre-generating static ads. People still do static ads? That seems absurd. Use the wysiwyg editor to make custom templates. Good, the adobe account expired. It all seems like pretty standard stuff at this point...

Ok, so I get why this is a good thing, but why not just let Google do it all? Back to research. He types ‘google dynamic creative ads’ - and gets the remarketing portion of google ads. It’s in beta. Huh, weird. Looks through some tutorials. This seems way more complicated than Adacado. Is this not a more common thing? 

More research...

So it seems that this Adacado stuff is actually more impressive than at first glance. Google apparently hasn’t figured it out fully yet, and their competitors all seem too complicated and techy. The site makes it easy to sign up, and has enough information in the right spots, without too much jargon. Talk to an agent? Yah right, and buy a landline while I’m at it…

He flips through the site a bit more - who’s using this program? Adacado for brands - I guess that’s me? Some of our brands include: NBA, dang. Chevrolet, ok. Smith. Hold the phone. Smith?? Now we’re talking. Sign me up already. 

He creates an account and starts building a campaign. Rex obviously knows how to work the dashboard already because of watching the tutorials in advance. This is kinda fun. And these ads are looking good. Inspired by how fast and easy it was to get a campaign going, he dives back into Google ads to start running the campaign. Step aside, Google Remarketing, Adacado is King of the Mountain on this one.

The King of the Mountain has returned.

Rex is back Whistler after 4 smoky months up north planting trees and shreddin screes. Since moving from Perth 3 years ago, this has been the routine; May - September making bank planting trees in the mornings, and rippin the loam on his fully to kill the afternoons. Then, October til April in Whistler for the slopes, handling the on-season marketing and events for the Whistler Board Shop. 

Last season was a wrecker. Sales were through the roof, and inventory could hardly keep pace with demand. Timing wasn’t perfect though, as a big shipment of downhill and touring skis arrived late in the season. The storage area is overflowing right now, so it’s time to move some serious volume.

Rex built the online store on Shopify 2 years ago, and it’s been trucking along ever since, though his real passion is for social media. He took the company instagram page from 15K followers to 250K by the end of his 2nd season there. But 1M - that’s the dream, bro.

The great thing about Google ads is that it does everything. No need to hook up other systems, technologies, etc. And with Shopify, it’s a breeze to implement pixels and 3rd party tracking, etc. A developer Rex ain’t, but he’s about as savvy as they come.

After a gnarly morning slope sesh, it’s time to start figuring out this new ad campaign. Purpose? Clear out discounted inventory. Budget? Enough. Research time. 

Step 1 - text Sarah. Sarah is an old tree-planting buddy turned corporate. She’s been working for some ad-agency for a year and a half now, and knows the industry as good as anyone. “Yo Sarah, got me sum sicky ad budget this season. HMU with the trader secrets!”

Sarah texts back “Beers tonight, 9:00 @ Beacon”

Tight.

They meet that night, and start catching up over the last year. Sarah just bought a 2019 XTR High Tower 29er. Business at the agency is good, and she’s been killing the commissions - hence the new bike. Over the noise of the bar, she mentions something about an avocado, and how she’s signed all her clients and can charge huge amounts for it, but it’s cheap to use. 

“So what is this avocado thing?” asks Rex over the escalating noise - more Aussies have shown up and it’s getting rowdy.

“Dynamic Creative” shouts Sarah.

“Dynamite what? The hell is that?”

“It’s like different products and stuff!”

“Like re-targeting?” screams Rex - the band has started. Talking is becoming futile.

“Yah, but like more complicated than that - HEY! Pat!”

Sarah sees a friend, and all business talk is replaced with shot-skis and AC/DC covers.

The next morning, Rex pounds a gatorade and heads into the shop. Research time. What’s this dynamite avocado thing about? He goes to text Sarah; there’s already a few messages from her. Oh, ADacado, like ads, got it. And she says to check out this referral link, so she makes a few bucks if Rex signs up. “So now Sarah’s selling me on this thing too?”

First stop, instagram - 12K followers. Not great, but respectable. He never does business with a company with less than 10K. Important to have standards, you know? Next Twitter. 22K, better. Looks like they’re pretty active in responding. Got some case studies, best practices, oh and user support. That’s a good sign.

Next, website. Fast load, clean graphics, simple layout. Nice. But what is it? Ad creative made easy? Ok, so like Canva? Something about matching products and templates and data. K, so... like Google? Pro-rated billing, is that something I should care about? At the very least, the site isn’t too techy to understand.

He’s still not convinced - so he Googles “Dynamic Creative vs Re-targeting.” He clicks on a Medium article. Probably not the most reliable, but it should at least get the point across. Ok, tl;dr, dynamic creative displays ads differently based on data, re-targeting is just the marketing method that uses dynamic creative. Right. Makes sense. Who wrote this? Huh - someone from Adacado. Seems like they know what they’re talking about.

Next stop, YouTube. #videoisKing. Looks up Adacado, finds the channel. Lots of tutorials on using the platform. And what about- ahh, “integrating with Google ads” - nice. “Integrate Adacado with your Shopify store” - even better. “Dynamic creative matters - here’s why” there we go. Tell me why I should care about this dynamite whatever-it-is.

Rex skims the video, and it’s starting to make sense. Get the right products in front of the right people - that’s what he wants to do. Do it programmatically instead of pre-generating static ads. People still do static ads? That seems absurd. Use the wysiwyg editor to make custom templates. Good, the adobe account expired. It all seems like pretty standard stuff at this point...

Ok, so I get why this is a good thing, but why not just let Google do it all? Back to research. He types ‘google dynamic creative ads’ - and gets the remarketing portion of google ads. It’s in beta. Huh, weird. Looks through some tutorials. This seems way more complicated than Adacado. Is this not a more common thing? 

More research...

So it seems that this Adacado stuff is actually more impressive than at first glance. Google apparently hasn’t figured it out fully yet, and their competitors all seem too complicated and techy. The site makes it easy to sign up, and has enough information in the right spots, without too much jargon. Talk to an agent? Yah right, and buy a landline while I’m at it…

He flips through the site a bit more - who’s using this program? Adacado for brands - I guess that’s me? Some of our brands include: NBA, dang. Chevrolet, ok. Smith. Hold the phone. Smith?? Now we’re talking. Sign me up already. 

He creates an account and starts building a campaign. Rex obviously knows how to work the dashboard already because of watching the tutorials in advance. This is kinda fun. And these ads are looking good. Inspired by how fast and easy it was to get a campaign going, he dives back into Google ads to start running the campaign. Step aside, Google Remarketing, Adacado is King of the Mountain on this one.